You’re invited to join us for a fun, impactful day with the Traction team. This is a perfect opportunity for in-person learning, deep-dive into new features and provide feedback on future development.
All events include free Traction swag. Make sure to sign up early to guarantee your seat!
Innovation Summit

Indianapolis, IN
Mankato, MN
Thursday, August 3, 2023
Full day of training and lunch
$50/person, due by July 21
Networking events

Janesville, MN
Grand Island, NE
What is Covered?
Innovation Summit
Review of Traction Business
- Review of Traction Enterprise
Entering day-to-day transactions
Tracking input inventory with purchases
Managing harvested crop inventory and storage locations
Allocating equipment costs and usage
Analyzing field and crop profitability
Handling share-crop and custom work scenarios that include invoicing
Integration options: John Deere Operation Center, Climate FieldView, Tax 1099, etc.
Automatic payroll end-to-end solution
- Future of Traction + product feedback
Networking Event
Transitioning from Farm Works Software or QuickBooks
Demo of Traction Business
Demo of Traction Enterprise
Advantages of cloud-based accounting and record-keeping
Integration that save you time: John Deere Operation Center, Climate FieldView, Tax 1099, etc.
Future of Traction
Agenda
Innovation Summit
7:30am – 8:00am: Coffee & Donuts
8:00am – 8:30am: Welcome, Introductions, & Traction Overview
8:30am – 9:00am: Future of Traction, Development Roadmap, & Goals
9:00am – 9:30am: Break
9:30am – 10:15am: Traction Business Overview
10:15am – 11:00am: Traction Enterprise Overview
11:00am – 12:00pm: Lunch
12:00pm – 4:00pm: Breakout Training Sessions (Business or Enterprise)
4:00pm – 5:00pm: Closing Remarks & Feedback
Business Breakout
- The top 7 features and workflows that will save you time
- Open forum best practices, feedback, Q&A
Enterprise Breakout
- In-season tips for keeping Enterprise up-to-date and maximized during the busiest time of hte year
- Harvest prep
- Open forum best practices, feedback, Q&A
Register for Traction Innovation Summit
After filling out the form below, please check your email to enter your payment details for the Innovation Summit meeting. Networking Events are free and no payment is required.
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Brian Stark
Brian Stark is Co-Founder and Product Marketing Director at Traction Ag, Inc, a cloud-based farm accounting and management software company focused on helping farmers become more profitable and efficient. Prior to Traction Ag, Brian led the sales and marketing efforts at Farm Works Software, a global leader in farm management desktop software that was acquired by Trimble in 2009. He helped manage the Trimble marketing and communications team for over 10 years, with a strategic focus in product marketing, building brand awareness and digital marketing efforts.