2023 Traction Innovation Summit

2023 Traction Innovation Summit

You’re invited to join us for a fun, impactful day with the Traction team. This is a perfect opportunity for in-person learning, deep-dive into new features and provide feedback on future development.


All events include free Traction swag. Make sure to sign up early to guarantee your seat!

Innovation Summit

Indianapolis, IN

Tuesday, July 11, 2023

Nexus Impact Center

Full day of training and lunch

$50/person, due by June 30

Mankato, MN

Thursday, August 3, 2023

South Central College

Full day of training and lunch

$50/person, due by July 21

Networking events

Janesville, MN

Wednesday, August 2, 2023

McPherson Crop Management

Morning presentation and lunch


Grand Island, NE

Wednesday, September 13, 2023

Prairie Pride Brewery

Evening presentation and drinks


What is Covered?

Innovation Summit
  • Review of Traction Business

  • Review of Traction Enterprise
  • Entering day-to-day transactions

  • Tracking input inventory with purchases

  • Managing harvested crop inventory and storage locations

  • Allocating equipment costs and usage

  • Analyzing field and crop profitability

  • Handling share-crop and custom work scenarios that include invoicing

  • Integration options: John Deere Operation Center, Climate FieldView, Tax 1099, etc.

  • Automatic payroll end-to-end solution

  • Future of Traction + product feedback
Networking Event
  • Transitioning from Farm Works Software or QuickBooks

  • Demo of Traction Business

  • Demo of Traction Enterprise

  • Advantages of cloud-based accounting and record-keeping

  • Integration that save you time: John Deere Operation Center, Climate FieldView, Tax 1099, etc.

  • Future of Traction


Innovation Summit

7:30am   –   8:00am:  Coffee & Donuts

8:00am   –   8:30am:  Welcome, Introductions, & Traction Overview

8:30am   –    9:00am: Future of Traction, Development Roadmap, & Goals

9:00am   –   9:30am:  Break

9:30am   – 10:15am:  Traction Business Overview

10:15am – 11:00am:  Traction Enterprise Overview

11:00am – 12:00pm:  Lunch

12:00pm –   4:00pm:  Breakout Training Sessions (Business or Enterprise) 

4:00pm –      5:00pm:  Closing Remarks & Feedback

Business Breakout
  • The top 7 features and workflows that will save you time
  • Open forum best practices, feedback, Q&A
Enterprise Breakout
  • In-season tips for keeping Enterprise up-to-date and maximized during the busiest time of hte year
  • Harvest prep
  • Open forum best practices, feedback, Q&A

Register for Traction Innovation Summit

After filling out the form below, please check your email to enter your payment details for the Innovation Summit meeting.  Networking Events are free and no payment is required.

  • Brian Stark
    Brian Stark is the Product Marketing Director for Traction Ag, based in Auburn, Indiana. Prior to co-founding the company in 2020, he led the sales and marketing efforts at Farm Works Software for 14 years and was part of Trimble’s marketing and communications team for 10 years. He completed his undergraduate degree from The Ohio State University in Agribusiness. Brian and his wife, Kimberly, own a Centennial Farm in Edgerton, Ohio, and have three children.
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