We interviewed hundreds of farmers this past year, asking what they like and don’t like about their current farm management solution. As you know already, farmers are not shy about expressing their opinion. Most felt they’ve reached a crossroads with their current system and are willing to consider all options for next season.
Farmers are frustrated with many things, but their top 3 pain points are:
These pain points and many others are associated with companies who are slow to change or are stuck in corporate politics. You need to partner with a company that is independently focused and motivated. Independence provides benefits to farmers like timely software updates, greater support, better data workflows, third-party integrations, and more emphasis on the farmer’s needs. Traction is the answer to all these things because our company independence is our passion. Our loyalty is to you.