The Traction Innovation Summit

The Traction Innovation Summit

We’re hosting multiple events this summer to provide training and share our vision of what is coming next. This is an exciting opportunity to learn more about Traction’s farm management software while providing feedback on future development.


Our in-person locations are full day events that include lunch. Our early-bird discount saves you $50 per person!


The virtual sessions are half day events that start in the morning.

In-Person Locations

North Mankato, MN

South Central College

August 31, 2022

Early-bird discount: $149
After August 24: $199

Indianapolis, IN

Indianapolis Marriott Downtown

September 7, 2022

Early-bird discount: $149
After August 31: $199



August 24, 2022

8:30AM (ET)

Half Day



September 14, 2022

9:30AM (ET)

Half Day


What is Covered?

  • Future of Traction

  • Getting started

  • Entering day-to-day transactions

  • Tracking input inventory including purchases

  • Managing harvested crop inventory and storage locations

  • Allocating equipment costs and usage

  • Analyzing field and crop profitability

  • Handling share-crop and custom work scenarios that include invoicing

  • Connect to John Deere Operations and Climate FieldView

  • Automatic payroll end-to-end solution

  • Leveraging soil sampling and create recommendations

Register for Traction Innovation Summit

Take advantage of the early-bird $50 discount for in-person registrations!


Brian Stark
Director of Marketing, Traction

  • Brian Stark
    Brian Stark is Co-Founder and Product Marketing Director at Traction Ag, Inc, a cloud-based farm accounting and management software company focused on helping farmers become more profitable and efficient. Prior to Traction Ag, Brian led the sales and marketing efforts at Farm Works Software, a global leader in farm management desktop software that was acquired by Trimble in 2009. He helped manage the Trimble marketing and communications team for over 10 years, with a strategic focus in product marketing, building brand awareness and digital marketing efforts.