Traction Ag Announces Partnership with CropZilla to Optimize Farm Fleet Management

Traction Ag Announces Partnership with CropZilla to Optimize Farm Fleet Management
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Traction Ag Announces Partnership with CropZilla to Optimize Farm Fleet Management

Joint venture will enhance data-driven equipment decisions with cloud-based farm accounting software

INDIANAPOLIS, Ind., Dec. 15, 2022 — Traction Ag Inc., the first cloud-based accounting software delivering solutions to growers across the Midwest, today announced a partnership with CropZilla, a data-driven machinery management software. By combining the platforms, users will get a streamlined accounting process for optimizing their equipment fleet and gain a better understanding of their equipment productivity, costs and replacement needs.


“CropZilla and Traction Ag are natural partners as both enable growers to manage their farms efficiently and clearly understand their profitability,” said Ian Harley, CEO and co-founder of Traction Ag. “In the future, we look forward to providing even more value to growers by integrating the platforms as a further deliverable of our technology.”


Founded in 2015, CropZilla was created to address the lack of analytical tools and data capture surrounding equipment — one of the most capital-intensive aspects of farming. The CropZilla software allows farmers to measure equipment performance stats, manage costs, track seasonal productivity and optimize fleet decisions.


The CropZilla and Traction Ag partnership meets the need for streamlined processes and data-driven technology in farming, especially as the farming demographic shifts to include younger, digital natives. Thanks to this newly announced partnership, growers can access critical data needed to lay the groundwork for their farm’s future and make strategic decisions about fleet management. 


“At its core, CropZilla has been a product-oriented business focused on giving farmers a user-friendly experience,” said Brian Watkins, CEO of Cropzilla. “With the support of Traction Ag, we’re able to both expand our presence and ensure our growers receive the most accurate performance data. As a midwestern crop farmer myself, Traction Ag was the obvious partner of choice as they have proven to deliver real value to growers through their technology.” 


The CropZilla partnership comes at a time of continued growth for Traction Ag, following their acquisition of Granular Business just last month. The Midwest-based company also announced a recent funding round in September. 


Watkins added, “Traction’s acquisition of Granular Business and investment in upgrading the existing platform continues to indicate their commitment to farm management excellence for all farms, regardless of their size, crop mix or complexity. We’re excited to partner alongside them.” 


About Traction Ag

Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Traction Ag delivers the most extensive suite of farm-specific accounting capabilities in a cloud application and allows users to automatically and easily maintain inventory balances for crops and supplies, tracks costs of production and field level profitability, providing crucial insights and saving valuable time. The company is majority employee and farmer-owned business and leverages integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities.



  • Brian Stark

    Brian Stark is co-founder and Marketing Director of Traction Ag, Inc, a cloud-based farm accounting and management software company focused on helping farmers become more profitable and efficient. Prior to Traction Ag, Brian led the sales and marketing efforts at Farm Works Software, a global leader in farm management desktop software that was acquired by Trimble in 2009. He helped manage the Trimble marketing and communications team for over 10 years, with a strategic focus in building brand awareness and digital marketing efforts.

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