About Us

Our Leadership Team

Ian Harley

Co-Founder, CEO

Scott Nusbaum

Co-Founder, Product Director

Brian Stark

Co-Founder, Marketing Director

Aaron Hunt

Chief Technology Officer

Lawrence Yarian

Engineering Director

Emily Back

Engineering Process Manager

Who is Traction?

Traction is the only farm management solution uniquely built for the cloud. It integrates your actual accounting numbers with your field operations, resulting in real-time financial analysis for timely, informed decision making.

 

Our integrations with Climate FieldView and John Deere Operations Center automate the collection of field activities, saving valuable time entering field records. This delivers immediate insight of job costs and maintains dynamic inventory balances of supplies and crop inventory balances.

 

Based in Auburn, IN, Traction is an independent company that is employee and farmer owned. Its leadership team has extensive experience of accounting, agronomy and agricultural software technology.

Our Commitment to your data

Your data is something we take very seriously at Traction. We’ve placed strict policies on how it can be used, described in our Data & Privacy Policy

 

Many farmers today are concerned with big corporate companies selling or using their data against them. At Traction we are 100% committed to doing everything in our ability to ensure your data is protected and secure.

 

You can rest easy knowing Traction is your data partner moving forward.

Traction's Farm Management Software on a tablet, phone, and laptop