About Us

Our Team

Who is Traction?

Traction is the only farm management software solution uniquely built for the cloud. It integrates your actual accounting numbers with your field operations, resulting in real-time financial analysis for timely, informed decision making.


Our integrations with Climate FieldView and John Deere Operations Center automate the collection of field activities, saving valuable time entering field records. This delivers immediate insight of job costs and maintains dynamic inventory balances of supplies and crop inventory balances.


Based in Auburn, IN, Traction is an independent company that is employee and farmer owned. Its team has extensive experience with farm accountingfarm payrolloperationsagronomy and agricultural software technology.


Ian Harley, CEO & Co-founder

Our Commitment to your data

Your data is something we take very seriously at Traction. We’ve placed strict policies on how it can be used, described in our Data & Privacy Policy


Many farmers today are concerned with big corporate companies selling or using their data against them. At Traction we are 100% committed to doing everything in our ability to ensure your farm data is protected and secure.


You can rest easy knowing Traction is your data partner moving forward.

Ag Data Transparent Certified for our Customer's Privacy and Security

Ag Data Transparent is an independent non-profit organization that audits agricultural technology companies‘ use of data to ensure that they transparently communicate how they use an operation’s data. We worked closely with the Ag Data Transparent team to review our Terms of Use & Privacy to produce a seal of approval that is publicly available on their website.