An independent farm accounting & management company

We help growers thrive by syncing accounting data with field operations to provide real-time insights used to make informed decisions faster.

Start a free trial

Farm accounting & operations

With our user-friendly cloud-based system, you’ll find a host of farm features at your fingertips. Keep track of your crop and input inventories, monitor production costs, and dive into field-level profitability like a pro. We’re all about delivering quick insights while making your daily tasks easier—because your time is valuable.

Keep track of vendors

No last minute brain-wracking to think of who you owe a 1099.

Remember everything

You don’t need to find all of those old equipment receipts.

The right farm forms

Get Schedule Fs, 1099s, 941s, breakevens, and all other farm paperwork.

Never miss a beat

Track grain sales, deliveries, and stay current with transactions.

Born in the Midwest, not Silicon Valley

Headquartered in the heart of Auburn, IN, Traction Ag boasts Midwest roots backed by a dedicated team with decades of agriculture experience. We are proudly independent and owned by farm investors. Our team brings a wealth of knowledge to farm accounting, operations, and agtech. Simply put, our business was designed to ensure your business thrives.

March 2020

Co-founders started writing code just before the pandemic hit. This core team has a rich history in farm management systems stemming from Farm Works Software in the early 1990’s. They brought a wealth of knowledge coupled with decades of agtech and farm accounting experience and used it to create Traction Ag.

November 2022

Traction Ag acquires Granular Business to further expand field operations offering.

December 2023

Traction Ag acquires Conservis, expanding the business into Australia.

Dustin Sapp named CEO of Traction Ag.

May 2024

Cooperative Ventures leads Traction Ag’s $10 Million Series A to advance farm accounting.

Traction Ag announces new Partner Program.

Become a partner

March 2025

Traction Ag launches industry-first accounting integration with FS.

“When I’m setting up the vendor or the contact, I can click if they need a 1099 right away. Then come tax season, all I have to do is click a few buttons, and it’s there for me.”

Angela Guentzel

Guentzel Family Farms

“With the Schedule F, I can look ahead. The transactions are there, so I'm not getting behind. I'm saving money and my anxiety level is a lot less.”

Julie Rose

Rose Farms

"Prior to Traction it took me 2-3 days to create, print and mail 1099s, but now with the tax1099 integration it takes me 2-3 hours from beginning to end!"

Christie Wilson

JCW Farms Partnership

Core values

At our company, core values guide every decision. We hire, train, and part ways with people based on these values. They shape how we work, how we treat each other, and how we serve our customers.

If a decision doesn’t align with our values, we don’t make it. This is how we protect our culture, push ourselves to be better, and build something we’re proud of.

1. Put the farmer first

We support our farmers by listening to their needs and delivering on our promises. It’s our job to ensure our solutions are designed to meet our customers' needs, and if something isn’t the right fit, we let them know.
Our team is here to help! Whether it’s troubleshooting or answering questions, we’re dedicated to supporting farmers every step of the way.
We continually ask, “Does this benefit the farmers we serve?” as we make decisions

2. Gain traction as a team

Agriculture is deeply rooted in community and cooperative efforts, and we strive to embody that same mentality.
Whether we win, lose, agree, or disagree, we treat each other with kindness and respect.
Differences are worth celebrating. We love learning from our unique backgrounds and experiences, staying curious and open-minded as we work together.

3. Think outside the silo

Innovation is our playground, and we push ourselves to provide the best solutions for the market.
We support each other while challenging one another to grow and be the best versions of ourselves while being respectful.
We refuse to settle! Our team continually chooses growth to best serve our farmers, partners, and ourselves for the long haul.

4. Take the right next step

Follow-through matters. We believe in keeping our commitments and doing our jobs to the best of our abilities.
We possess an opportunity mindset. Instead of making excuses, we focus on finding solutions and turning challenges into chances to grow.
We learn and move on because mistakes happen, and that’s okay! Rather than dwelling on past errors, we use our discoveries to grow and make better choices in the future.

5. Choose joy

Mindset is key! Choosing joy doesn’t mean being happy all the time. It’s about tackling challenges with a positive attitude and turning obstacles into opportunities.
We have the chance to make a real difference in the farming community. With this in mind, we celebrate our successes, big and small, and find fulfillment in the work we do at Traction.
We impact the lives of those we work with far more than we realize. Our goal is to make a positive impact on everyone we interact with, even through challenging circumstances.