Our Leadership Team
Ian Harley
Co-Founder, CEO
Scott Nusbaum
Co-Founder, Product Director
Brian Stark
Co-Founder, Marketing Director
Lawrence Yarian
Engineering Director
Emily Back
Engineering Process Manager
Who is Traction?
Traction is the only farm management solution uniquely built for the cloud. It integrates your actual accounting numbers with your field operations, resulting in real-time financial analysis for timely, informed decision making.
Our integrations with Climate FieldView and John Deere Operations Center automate the collection of field activities, saving valuable time entering field records. This delivers immediate insight of job costs and maintains dynamic inventory balances of supplies and crop inventory balances.
Based in Auburn, IN, Traction is an independent company that is employee and farmer owned. Its leadership team has extensive experience of accounting, agronomy and agricultural software technology.
Our Commitment to your data
Your data is something we take very seriously at Traction. We’ve placed strict policies on how it can be used, described in our Data & Privacy Policy.
Many farmers today are concerned with big corporate companies selling or using their data against them. At Traction we are 100% committed to doing everything in our ability to ensure your data is protected and secure.
You can rest easy knowing Traction is your data partner moving forward.
