Our Team

Who is Traction?

Traction Ag stands as the exclusive comprehensive solution for farm accounting and management software, meticulously crafted for cloud-based functionality. Our primary mission is to support farmers by seamlessly integrating their factual accounting data with field operations, culminating in real-time financial analysis that facilitates prompt and well-informed decision-making.


Distinguished by its cloud-centric design, our platform boasts the most comprehensive array of farm-specific features within a cloud application. It empowers farmers to effortlessly maintain inventory balances for both crops and inputs, meticulously monitors production costs, and evaluates field-level profitability. This not only offers invaluable insights but also streamlines operations, ultimately saving farmers precious time.


Headquartered in Auburn, IN, Traction operates as an independent company with ownership shared among employees and farmer investors. The team at Traction brings forth a wealth of experience in farm accounting, payroll management, operations, agronomy, and agricultural software technology.

Support that farmers trust

Experience first-class customer service year round. Connect with our support team effortlessly through various channels such as live chat, email, phone, and virtual meetings.


At Traction, we have all aspects of your operation covered with employees that have experience in finance, economics, agronomy, accounting, and those who are farmers themselves.

Premium Onboarding offers a dedicated team will put you on the fast track in getting acquainted with Traction.
Traction Ag is a certified member of Ag Data Transparent

Our Commitment to your data

Ag Data Transparent is an independent non-profit organization that audits agricultural technology companies‘ use of data to ensure that they transparently communicate how they use an operation’s data. We worked closely with the Ag Data Transparent team to review our Terms of Use & Privacy to produce a seal of approval that is publicly available on their website.

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