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What is the single most important thing I’ve learned in my role at Traction in talking to hundreds of farmers annually about their financials?

Farm financial management isn’t an all-or-nothing game. It’s a progression. And those who play this game best are constantly striving to improve. Most farms start with the basics—pulling receipts together for taxes. But at the highest level, decision-making is proactive, and financial systems automate decision-making, helping farmers make smarter, faster, and more profitable choices year-round. So, where does your farm stand today? And more importantly—what’s the right next step to level up?

Here’s what we’ve learned from working with farmers across the country:

Level 1: Basic Recordkeeping

Where you are now:

✓  You track revenue and expenses, but only to get through tax season.
✓  Your records might be spread across spreadsheets, notebooks, and bank statements.
✓  You rely on your accountant to make sense of it all at year-end.

What's holding you back:

ㄨ   Your numbers aren’t helping you make decisions—just filing taxes.
ㄨ   You have no visibility into profitability throughout the year.
ㄨ   It’s hard to secure financing because your records aren’t structured.

Your Next Step:
Move beyond tax prep. Centralize revenue and expenses in a single system and start reviewing reports throughout the year.

Level 2: Organized Bookkeeping

Where you are now:

✓  You keep all expenses and revenues in one place and can generate a cash-basis income statement.
✓  You build a rough budget (probably in spreadsheets) to plan for the next year.
✓  You have a basic average cost per bushel (total expenses ÷ total bushels produced).

What's holding you back:

ㄨ  You don’t track financials in real-time—so decisions are still based on gut feel.
ㄨ  Your budget is static—you don’t measure actual vs. planned cash flows.
ㄨ  Your cost per bushel is just an average—not crop- or field-specific.

Your Next Step:
Start budgeting at a crop-year level and track planned vs. actual cash flow monthly.

Level 3: Integrated Accounting

Where you are now:

✓  You generate an accrual-based crop year income statement.
✓  Revenue and expenses are tied back to fields, giving you a true cost of production per bushel.
✓  You set budgets and track variance monthly, comparing planned vs. actual cashflows.

What's holding you back:

ㄨ  You’re tracking finances—but not fully using them to optimize decisions.
ㄨ  Pulling reports and analyzing variance still takes manual effort.
ㄨ  You’re getting closer to proactive decision-making—but still reacting more than planning.

Your Next Step:
Use past financial data to drive real-time marketing, purchasing, and investment decisions.

Level 4: Proactive Decision Making

Where you are now:

ㄨ  Your financial workflow isn’t automated. You still spend time running reports and calculations.
ㄨ  While your decisions are data-driven, they still require too much manual effort.
ㄨ  There’s room for optimization—your financial system helps you, but it’s not yet fully working for you.

What's holding you back:

✓  You use historical financials to inform decisions about the future.
✓  You understand incremental costs and unit economics—so you know what moves will improve profitability.
✓  Your decision-making extends beyond the season—you’re buying and selling year-round, capitalizing on opportunities.

Your Next Step:
Automate your financial processes to focus on strategy—not number-crunching.

Level 5: System-Driven Financial Management

Where you are now:

✓  Your financial framework automates most decision-making—removing emotion from the equation.
✓  You are ratio and benchmark driven, using comprehensive scenario planning to guide farm strategy.
✓  You constantly measure, optimize, and improve workflows, ensuring the operation is scalable and risk-resistant.

What it feels like at this level:

✓  Your farm’s financial system works for you—not the other way around.
✓  You’re always prepared for financing, tax prep, and strategic decisions.
✓  You spend more time focusing on growth, risk management, and new income opportunities.

Most Farmers Get Stuck at Level 2 or 3—Here’s How to Move Up

Most operations track numbers—but don’t use them to make better financial decisions. The good news? Moving up doesn’t have to be overwhelming.

✓  Want to see how Traction Ag compares to QuickBooks? Learn why farmers switch → Compare Traction vs. QuickBooks

Farm accounting that just works.

Tired of hacking workarounds in software that wasn’t built for farms? We made Traction Ag just for you.