Four Reasons To Switch From QuickBooks To Traction Ag Accounting
About
Headquartered in
Production Cost
Analyzes costs per bushel and acre, categorized by input, equipment, and labor across various fields, farms, or crops — and it makes sense.
Real-Time Profit Tracking
Calculates profitability on a per-acre basis, updated live as expenses and yields change. So farmers always know where they stand.
Equipment Cost Allocation
Automatically assigns equipment costs—fuel, depreciation, maintenance—to jobs or fields for accurate reporting.
Field-Level Reporting
Breaks down financials by field to show performance across crops, seasons, and decisions.
In the world of agriculture, efficient management of farm operations is crucial. Here at Traction Ag, we’ve created farm-focused accounting tools that have gained recognition for transforming the way farmers handle their financials and operations. Described as “QuickBooks for farmers,” Traction Ag is much more than just an accounting tool.
1. A Rich History in Farming & Farming Only
Traction Ag has roots that stretch back to the early 1990s, thanks to its co-founders who have extensive backgrounds in farm software systems such as Farm Works. This wealth of experience paved the way for the creation of Traction Ag in 2020. With decades of technology experience, the founders set out to create a software system that simplifies farm accounting and enhances farm management. Headquartered in Auburn, IN, Traction operates as an independent company with ownership shared among employees and farmer investors.
Our company has one purpose: to help farmers thrive. We are a team of ag enthusiasts ranging from crop farmers to software gurus who’ve come together to put the farmer at the heart of all we do. Simply put, you won’t find this in QuickBooks. This is so key to our definition of success that our number one company value is: Put the Farmer First.
Though a relatively new player in the field, we’ve seen ongoing growth since our inception. In 2022 and 2023, we strategically acquired two key platforms in the farm management space: Granular and Conservis. These acquisitions have allowed us to expand our capabilities, incorporating features like task management, work orders, grain contracting, and more.
As we continue to merge the best functionalities of each platform, we are set to deliver a more dynamic and comprehensive experience for our farm clients.
2. Farm-Specific Features Save Time
While Traction Ag is often compared to QuickBooks, the platform provides more than standard accounting features:
We offer three tiers of farm accounting – Basic, Plus, and Pro. The software empowers farmers with deep insights into their financial data, allowing them to generate detailed reports like Schedule F and Field Profitability.
Before I used Traction, I never had a handle on the Schedule F, and now it's very easy because all my income and expenses are there. I know enough that I can get a great handle on where we're at, even before the time crunch of December.
Julie Rose — Rose Farms
One of the standout features of Traction Ag is our commitment to optimizing farmers’ efficiency through robust data integration. The platform connects with commonly used tools such as John Deere Operations and Climate FieldView™. By pulling in field data, Traction Ag eliminates the need for tedious manual entry, freeing up busy farmers like you to focus on what you do best.
With just a few clicks, you can set up integrations that automatically pull operational and financial data into one centralized hub. This capability allows growers to access real-time production costs and profitability metrics instantly. This is especially invaluable when margins can be tight. Farmers can track inputs, manage landlord invoicing, and assess field profitability both on a per-acre and per-bushel basis.
The decision to switch from QuickBooks was a no-brainer with how Traction links our John Deere data with our actual accounting numbers.
Chad Everetts — Everetts Farms
3. Customer Ratings
Don’t just to take our word for it! While QuickBooks Online gets a 4.4-star rating (as of Oct. 2024) by general customers, Traction Ag gets a 4.9-star rating from farmer customers.
Traction Ag makes my life easier, because if I ever have any question, the support team is always there, whether it's on their chat icon, the desktop, an email, or a phone call, I can schedule a visit, as easy as visiting their website.
Angela Guentzel — Guentzel Family Farms
4. Farm-Smart Accessible Customer Support
On the farm, time is money. For this reason we are backed by a knowledgeable team of ag enthusiasts! Our support team is here for you year-round. We’re accessible by phone, online chat from our website, or directly from the Traction platform itself. We often hear that this is extremely meaningful to our farmers, and it’s something that you can rely on.
The support team at Traction is top-notch and there are so many ways to connect with them.
Sara Oesterle
Our product and support teams work together, so we are listening intently to customers to consistently improve the efficiency of our software. To us, this all boils down to putting the farmer first.
At Traction Ag, we’re proud to revolutionize the way farmers manage their operations and finances. With a legacy of expertise, seamless integration, and a continually growing feature set, Traction Ag is an indispensable tool in ag. For those of you who are interested in transforming your farm accounting, getting started with Traction Ag is simple. We believe in building trust in an obligation-free manner.
“I’d recommend to any farmer that’s looking to increase their efficiency on the software side of things to look into Traction Ag software. They do have a 30-day trial that I would really recommend trying.” – Angela Guentzel
Farm accounting that just works.
Tired of hacking workarounds in software that wasn’t built for farms? We made Traction Ag just for you.
Agape Farms in Ohio