Traction Ag acquires PcMars, uniting two leaders in farm accounting software

INDIANAPOLIS, IN — November 12, 2025 — Traction Ag, the leading farm accounting platform built for production row crop operations, today announced the acquisition of PcMars, a trusted desktop-based accounting system used by over 7,000 farms across the U.S.

The move brings together two of the most respected names in ag-specific financial software and marks a major step forward in serving the full spectrum of farm accounting needs, from traditional desktop systems to modern, connected platforms.

“PcMars has been a rock-solid product for farm bookkeepers for decades,” said Dustin Sapp, CEO of Traction Ag. “We’re honored to carry that legacy forward—and excited to give their customers a clear, supported path into the future.”

The acquisition allows Traction Ag to:

• Expand its reach among Midwest production farms who trust PcMars and prefer desktop software
• Implement proven PcMars features in Traction’s platform to accelerate innovation
• Offer connected pathways between PcMars and Traction for users ready to modernize
• Combine decades of ag accounting expertise under one roof

Serving Farmers at Every Stage
While many farms are transitioning to cloud-based tools, not all are ready. By bringing PcMars into the fold, Traction Ag becomes the only company offering both desktop and cloud-native solutions purpose-built for agriculture.

“We’re not forcing change,” said Sapp. “We’re giving farms options and making sure that no matter where they are, they’re supported.”

A Future Secured for PcMars Users
Led by Kent Vickre, PcMars has long been a trusted choice for farms seeking simplicity and farm-specific functionality. Ensuring a thoughtful and secure future for its customers was a top priority for the PcMars team.

“My whole career has been helping farmers make better financial management decisions with detailed farm records,” said Vickre. “I am excited for producers to make profitability decisions for each field using the Traction software technology.”

What’s Next
The PcMars brand will continue to operate as it does today, with ongoing support and product maintenance. In the months ahead, Traction Ag will introduce new options for customers who want to transition platforms.

Together, the combined company brings unmatched agricultural expertise, expanded product capabilities, and a deeper commitment to helping farms run stronger, more financially mature businesses.

About Traction Ag
Traction Ag is the leading integrated farm accounting software platform, purpose-built to help farmers track true costs, manage bookkeeping, and make smarter financial decisions year-round. Unlike generic accounting systems, Traction Ag connects field records to financials  so farmers know their breakeven per acre and bushel. Learn more at www.tractionag.com.

About PcMars
PcMars is a farm-specific desktop accounting program trusted by over 7,000 farms for more than 30 years. Built with farmers in mind, it has become a go-to tool for managing the financial side of farm operations with accuracy and simplicity.

Media Contact:
Hannah Parsons
hparsons@tractionag.com
866-608-9493
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