We Know Farm Accounting and Field Operations and It’s All We Do

Farming isn’t just another business; it’s a way of life that demands precision, endurance, and quick thinking. It’s a business built on razor-thin margins, unpredictable weather, and more moving parts than most people can imagine. When your operation spans hundreds or thousands of acres, details matter. Every seed, every expense, every decision has a ripple effect.

That’s why Traction Ag exists. We’re giving farmers clarity, confidence, and control over their financials with software built specifically for agriculture. No generic business templates. No confusing workarounds. Just real, farm-specific tools designed by people who understand the business of farming. At Traction Ag, we’re continuously building upon the best farm accounting system designed exclusively for production agriculture.

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Built by people who know farming

Traction Ag was founded by agricultural enthusiasts who possess decades of ag experience and hold agribusiness and finance degrees. Many of our employees farm, and this day-to-day immersion sets our company apart, ensuring we continually live out our first company value: put the farmer first.

Here, we aren’t trying to make farming fit into business software; we’re doing the opposite. We built it from the ground up for the realities of farming row crops. Our workflows mirror what’s already happening on the farm, but they simplify and streamline data, processes, and machine integrations, delivering reliable information fast.

“Traction isn’t just ‘business management software. It’s built for production agriculture. That matters. ” - Vince Reincke, Agricultural Partners

“It’s great working with people who get agriculture.” - Melissa Williams, Big Prairie Farms, LLC

“Traction has proved itself a solid tool for managing our operation, because the company understands what farmers like me actually need.” - Christie Wilson, JCW Farms Partnership

When every field, crop, and season matters, “close enough” isn’t good enough.

Time saved is money earned

Farming doesn’t leave much time for paperwork. Farmers are too busy to spend hours wrestling with formulas in spreadsheets, or sorting receipts. Between planting, harvest, and managing labor, every extra hour spent in the office is one you can’t get back. This is why simplicity and organization matter.

Traction brings all your financials into one place where you can count on organized, searchable, and ready-to-use reports. No more duplicate spreadsheets or digging through piles of receipts. 

“[Before Traction] It took more time to compare all the different entities and even create the spreadsheets themselves for the individual entities. It took a few hours to put everything together in the past, where now I can just click a few boxes and it’s there for me.” - Angela Guentzel, Guentzel Family Farms

“The time savings, the clarity, the ability to see my entire operation in one place… it’s made a huge difference in how we manage our farm. It’s not just accounting software, it’s a whole system built specifically for serious farm operations.” - Christie Wilson, JCW Farms Partnership

“Traction saves me a lot of time in a lot of different ways during this time of year. Instead of having a spreadsheet or multiple spreadsheets where I need to find information, it’s all in one spot with Traction. And it’s so neatly categorized for the farm that I know where to look for specific categories of things.” - Tracey Clifford, T&J Clifford Family Farm Legacy, Inc.

That’s the power of software that truly speaks your language.

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From QuickBooks to clarity

Most farmers started with QuickBooks, spreadsheets, or a patchwork of outdated tools. Those systems worked until the farm grew, causing the cracks to begin to show. Before long, you’re juggling multiple entities, hundreds of transactions, and multiple versions of “the truth.”

Traction eliminates that chaos.

“When I think about life before Traction, it was certainly challenging. We’ve tried just about everything, such as QuickBooks, Farm Works, and a handful of other programs. Each one solved a piece of our challenges, but never the whole thing. Accounting and recordkeeping always required too much scrutiny, double entry, and manual work.” - Vince Reincke, Agricultural Partners

“The decision to switch from QuickBooks was a no-brainer with how Traction links our John Deere data with our actual accounting numbers.” - Chad Everetts, Everetts Family Farm

“One of the powerful things about Traction is that, unlike QuickBooks, it actually has a full system that integrates accounting with our real-time field records to give us good, easy-to-understand data. It brings our data together in one database so that we can make good financial decisions.” - Wes Bowman, WR Family Farms

When your accounting and field data live in one place, every number tells a story, and that story drives smarter decisions. Discover the difference between Traction Ag and QuickBooks.

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Goodbye tedious tax prep

Every farmer knows that feeling when tax season hits and you’re still buried under a mountain of receipts. Traditional accounting tools don’t organize farm data the way you need to, which means hours of cross-checking and manual cleanup before a CPA can even start.

Traction changes that. With clean tax reports, Schedule F-ready data, multiple entities under one subscription, and automatic categorization, you can hand your accountant exactly what they need. No more panic, no more paper piles.

“I can remember years back, shortly before tax season, we would have about two full days where we would have to cram and try to get everything ready and go through old records trying to figure everything out from the prior year. Now it’s in a matter of hours, we can have all our spreadsheets pulled up, everything’s there and ready for us and just makes life so much easier.” - Angela Guentzel, Guentzel Family Farms

“Before I used Traction, I never had a handle on the Schedule F, and now it's very easy because all my income and expenses are there. I just click on the Schedule F and there it is.” - Julie Rose, Rose Farms

“Prior to Traction it took me 2-3 days to create, print and mail 1099s, but now with the tax1099 integration it takes me 2-3 hours from beginning to end!” - Christie Wilson, JCW Farms Partnership

That’s the difference between surviving the season and staying ahead of it. Dive deeper into why farmers say streamlined tax prep tools pay off. 

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Farm-specific, down to the last detail

We’re a company that’s laser-focused on one thing: farming. We’re not built for construction or restaurants, and our customers see the difference.

“I love how farm-specific Traction is. I can categorize everything—repairs, chemical expenses, even down to seed and chemical types—without sorting through piles of receipts.” - Tracey Clifford, T&J Clifford Family Farm Legacy, Inc.

"Traction makes it easy to tie my accounting numbers back to field, so I can clearly see my true cost per acre and bushel." - Scott Myers, Woodlyn Acres Farm, LLC

“Before Traction, bookkeeping was something I dreaded. Now it’s quick, clear, and built for the way we run our farm.” - Melissa Williams, Big Prairie Farms, LLC

When every dollar counts, you can’t afford to lose track of where it went.

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We’re farmers and innovators who know farming

We’re not another agtech company trying to enter an industry we don’t understand. We’re not a Silicon Valley company seeking a way to turn a quick profit. We’re farmers, accountants, and ag professionals who live this industry every day.

Traction isn’t generic software. It’s built for the way farmers work, creating the clarity, control, and time savings serious operations need. Because at the end of the day, we know farming and it’s all we do.

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