It has been a very busy month! Your feedback is greatly appreciated as we continue to add more features that create value for your farm.
Basic Accounting
Allocating Costs to Equipment – You can now allocate costs to equipment for tracking the ongoing expenses for each piece of equipment. If using Advanced Accounting and Field Operations, these costs will be part of the overall equipment costs that will be allocated to fields in the future.

Field Operations
- Climate FieldView Integration1 – This is phase 1 of our integration. You can connect to your Climate account and transfer your fields, farms and boundaries to Traction. A future release will import your field record summary data.
John Deere Operations Center Integration1 – This is phase 1 of our integration. You can connect to your John Deere account and transfer your fields, farms, boundaries and equipment to Traction. A future release will import your field record summary data.
1 This feature is designed for new customers who DO NOT have field and equipment names created in Traction. This will prevent duplication. Our phase 2 release will expand the functionality to all users.

- Field Records Area Default to Acres (Not%) – When entering supplies for applications or planting records, the Field Records Area now defaults to acres.
- Default Rate for Product Applications – The default application rate entered for products is now used for field records.
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Brian Stark
Brian Stark is Co-Founder and Product Marketing Director at Traction Ag, Inc, a cloud-based farm accounting and management software company focused on helping farmers become more profitable and efficient. Prior to Traction Ag, Brian led the sales and marketing efforts at Farm Works Software, a global leader in farm management desktop software that was acquired by Trimble in 2009. He helped manage the Trimble marketing and communications team for over 10 years, with a strategic focus in product marketing, building brand awareness and digital marketing efforts.