Customer Stories
From Spreadsheet Struggles To Up-To-Date Inventory, Grain And Harvest Tracking
September 8, 2025
Aaron Gingerich
The next generation of farm accounting
Beyond bookkeeping. Farm accounting software focused on profit over yield.
“Seeing my Keystone bills flow right into Traction is a game changer. It saves me time every day and takes one more thing off my plate.”
Kendra Chastain
Hedge Farms
"It was so easy to connect my Keystone account, my bills were flowing into Traction automatically. It’s going to save me hours of manual entry every month."
Mike Bell
Bell Farms
"My Keystone Cooperative bills automatically feed into Traction. This saves me so much time from entering each one by hand."
Tracey Clifford
T&J Clifford Family Farm Legacy, Inc.
Sync your Keystone Cooperative bills automatically
Transition from traditional bookkeeping to simplified accounting and financial management today.
Farm-focused accounting
We’re not built for construction, restaurants, or flower shops. We’re built for farms which means we know it’s soil, not dirt and we know that crop year accounting and calendar year bookkeeping are two very different things.
Real-time data
If you want to see exactly where you’re making and losing money by acre, field, or bushel, you’re in the right place.
Backed by numbers
When your field operations and finances are tied to the crop year, you always know your true breakeven.
Stress-free tax season
Generate Schedule F reports and 1099s with one click. Everything’s organized, accurate, and ready when you need it.
Farm management
In the field or the office, track inventory and profitability in real time.
All of your entities
No more logging in and out. Handle multiple farms, entities, and seasons in one place—without the chaos.
Real support
You’ll talk to someone who gets accrual accounting for farms, not just someone who knows what AP stands for.
More than bookkeeping
Enjoy clean, categorized data without digging for missing reports. Everything is synced, ready to share, and accountant-approved.
For those keeping the farm (and family) running
Designed for family farms that handle their own books, value strong financial management, and are committed to growing a business worth passing down.
You’re in the right spot if you are:
Focused on leveraging financials to make you more money in the office
Tired of hacking workarounds in software that wasn’t built for farms
Building a legacy with sound financial management
Traction customers, Robert & Lisa Schiff Farms in Michigan
Bushels are grown in the field. Profit is made in the office.
You don’t want to spend extra time and money on processes that slow you and your family down. With Traction Ag, you’ll feel confident everything is accounted for without all the time required.
We are independent and rooted in the Midwest
We’re not Silicon Valley software. We’re farmer-owned, independently built, and we’ve been solving farm accounting problems since the 1990s.
Real stories. Expert insights. Smarter farming.
Our blog features the latest tips, success stories, and product updates to help you grow your business — from the field to the balance sheet.
"My Keystone Cooperative bills automatically feed into Traction. This saves me so much time from entering each one by hand."
Tracey Clifford
T&J Clifford Family Farm Legacy, Inc.
"It was so easy to connect my Keystone account, my bills were flowing into Traction automatically. It’s going to save me hours of manual entry every month."
Mike Bell
Bell Farms
“Seeing my Keystone bills flow right into Traction is a game changer. It saves me time every day and takes one more thing off my plate.”
Kendra Chastain
Hedge Farms
Farm accounting that just works.
Tired of hacking workarounds in software that wasn’t built for farms? We made Traction Ag just for you.
Traction customer, Matthew
Agape Farms in Ohio
Agape Farms in Ohio