The Future of Farming: Navigating Challenges with Independent Next-Gen Management Tools
In the past year, we’ve had candid conversations with hundreds of farmers, delving into their likes and dislikes about their existing farm management systems. Unsurprisingly, these hardworking individuals were forthright in sharing their thoughts. Many feel they’ve arrived at a critical juncture with their current tools and are actively exploring alternatives for the upcoming season.
TOP CHALLENGES IN FARM MANAGEMENT
The Dilemma Of Isolated Silos
Farmers today utilize a diverse array of agricultural software, ranging from cloud applications to desktop programs and even spreadsheets. The challenge? These individual solutions often fail to integrate, hindering the delivery of precise and timely cost-based insights.
Why is farm accounting often avoided by software companies? The answer is rather straightforward – it’s a complex task! Managing intricate partnerships and multiple entities can be daunting. Since the introduction of Farm Works Software® in the 1990s, fully integrated accounting and field record-keeping solutions have been scarce in the agricultural sector.
Big Corporate Companies And The Shadow Of Big Data
Farmers are increasingly wary of large corporate entities, questioning whether their best interests are being considered. Concerns arise, such as whether equipment manufacturers or input suppliers should have access to sensitive financial information. What are their intentions with this data? This apprehension was a recurring theme in our interviews with farmers.
Customer Service Frustrations
The limitations in customer service, including delayed return calls and emails, have left farmers exasperated. When questions arise, they demand immediate answers, not delayed responses. The Traction team, with years of experience in Farm Works, recognizes this need and ensures first-class onboarding for every farmer, offering quick support through various channels.
THE SOLUTION:
EMBRACING INDEPENDENCE WITH TRACTION
These challenges, along with others, often stem from companies that are resistant to change or mired in corporate bureaucracy. The solution? Partnering with an independently focused and driven company.
Traction offers numerous benefits to farmers, including timely software updates, enhanced support, improved data workflows, third-party integrations, and a strong emphasis on meeting farmers’ unique needs. Our company’s independence is not just a business model; it’s our passion. Our loyalty is to you, the farmer.
Conclusion
Brian Stark
