The Future of Farming: Navigating Challenges with Independent Next-Gen Management Tools

The Future of Farming: Navigating Challenges with Independent Next-Gen Management Tools

The Future of Farming: Navigating Challenges with Independent Next-Gen Management Tools

In the past year, we’ve had candid conversations with hundreds of farmers, delving into their likes and dislikes about their existing farm management systems. Unsurprisingly, these hardworking individuals were forthright in sharing their thoughts. Many feel they’ve arrived at a critical juncture with their current tools and are actively exploring alternatives for the upcoming season.

TOP CHALLENGES IN FARM MANAGEMENT

The Dilemma Of Isolated Silos​

Farmers today utilize a diverse array of agricultural software, ranging from cloud applications to desktop programs and even spreadsheets. The challenge? These individual solutions often fail to integrate, hindering the delivery of precise and timely cost-based insights.

 

Why is farm accounting often avoided by software companies? The answer is rather straightforward – it’s a complex task! Managing intricate partnerships and multiple entities can be daunting. Since the introduction of Farm Works Software® in the 1990s, fully integrated accounting and field record-keeping solutions have been scarce in the agricultural sector.

Big Corporate Companies And The Shadow Of Big Data

Farmers are increasingly wary of large corporate entities, questioning whether their best interests are being considered. Concerns arise, such as whether equipment manufacturers or input suppliers should have access to sensitive financial information. What are their intentions with this data? This apprehension was a recurring theme in our interviews with farmers.

 

Customer Service Frustrations​

The limitations in customer service, including delayed return calls and emails, have left farmers exasperated. When questions arise, they demand immediate answers, not delayed responses. The Traction team, with years of experience in Farm Works, recognizes this need and ensures first-class onboarding for every farmer, offering quick support through various channels.

 

THE SOLUTION:
EMBRACING INDEPENDENCE WITH TRACTION

These challenges, along with others, often stem from companies that are resistant to change or mired in corporate bureaucracy. The solution? Partnering with an independently focused and driven company.

 

Traction offers numerous benefits to farmers, including timely software updates, enhanced support, improved data workflows, third-party integrations, and a strong emphasis on meeting farmers’ unique needs. Our company’s independence is not just a business model; it’s our passion. Our loyalty is to you, the farmer.

 

Conclusion

Farm management is at a crossroads, and the path forward requires a solution that understands and addresses the unique pain points of the farming community. Traction’s commitment to independence, innovation, and customer-centric support makes it the answer to the evolving needs of modern agriculture. By focusing on the real concerns of farmers, we’re not just providing software; we’re cultivating success.
Brian Stark
Brian Stark
Brian Stark is the Product Marketing Director for Traction Ag, based in Auburn, Indiana. Prior to co-founding the company in 2020, he led the sales and marketing efforts at Farm Works Software for 14 years and was part of Trimble’s marketing and communications team for 10 years. He completed his undergraduate degree from The Ohio State University in Agribusiness. Brian and his wife, Kimberly, own a Centennial Farm in Edgerton, Ohio, and have three children.
"As a long time Farm Works user, I believe the industry needs a company like Traction. I know my data is secure, owned in partnership with a company that can't sell out to some other company. That is why I'm part of Traction."
testimonial
Steve Arnold
Farmer, KS
Brian Stark
Brian Stark
Brian Stark is the Product Marketing Director for Traction Ag, based in Auburn, Indiana. Prior to co-founding the company in 2020, he led the sales and marketing efforts at Farm Works Software for 14 years and was part of Trimble’s marketing and communications team for 10 years. He completed his undergraduate degree from The Ohio State University in Agribusiness. Brian and his wife, Kimberly, own a Centennial Farm in Edgerton, Ohio, and have three children.
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